Import Regulation and Distribution Essay Example for Free

Import Regulation and Distribution Essay All products brought into Canada are exposed to duties. For bringing in aroma pens from France, as a matter of first importance, there must be an enlisted organization in Canada which can import legitimately. CBSA, Canada Border Services Agency, has featured different strides for bringing of products into Canada. It demands that the organization must apply for a â€Å"Business Number,† which is enrollment for an import-send out record with the CRA, Canada Revenue Agency. Further, CBSA recommends that another enlistment is required for the GST, Goods and Services Tax. This GST is collected on the majority of the products that are brought into Canada, with special case to merchandise imported under NAFTA, North American Free Trade Agreement. Since aroma pens go under the classification of aromas and beauty care products, it gets fundamental to consider the additional use because of the tax for bringing in from an assembling nation other than the USA (for our situation, France). Further, these taxes will likewise shift with the elements of the aroma utilized in the imported pens. Since, the scent pens made by the French producer Sensrise, have diverse natural product, oil and chocolate aromas, it tends to be derived from the CBSA tax plan that the duties will likewise differ. As indicated by the IMMR, International Market Research Report from Industry Canada, import of fragrances from the USA represent 70% of Canada’s absolute import of these items, while France accounts just 12% of Canada’s all out imports. Additionally, Cosmetic Business (2003) announced that it is likewise compulsory to present a Cosmetic Notification Form, CNF, to Product Safety Bureau of Health Canada. Further, it tends to be deduced from the report that it is the duty of the merchant in Canada to guarantee that the scent pens must agree to the prerequisites of three enactments: The Food and Drug Act, The Consumer Packaging and Labeling Act, and The Canadian Broadcasting Act. Coordinations and Distribution Freight charges will be exacted for the load conveyance of pressed containers of scent pens as per the current rates, which would rely upon the method of transportation: ocean or air, the weight, the volume, and whether dispatched as a solitary holder or by imparting to other payload. The scent pens imported from France can be sold and dispersed in the goal market of Vancouver through different channels. As indicated by the IMMR, about 85% of the deals of beautifiers and toiletries to Canadian purchasers are through retail channels like medication stores, departmental stores, mass merchandisers and food stores. A Google search records a portion of the scent merchants serving the retail showcases in Vancouver. †¢ Distributors: The significant scent merchants serving the Vancouver region include: o Cosmolane, which are merchants for brands like Orlane, Annayake and Rubis o Scorpio, which are wholesalers for Diesel, Emporio Armani, Ralph Lauren, and to worldwide inflight retail advertise o Globex, which are wholesalers for Gucci, Dolce Gabanna and Kenzo o Charmei Marketing Corp. furthermore, Town Distributors are additionally in the aromas dissemination business It must be referenced that web based business can likewise be a viable direct showcasing procedure to take into account the web sharp shoppers. In any case, the IMMR cautions that the shopper would in any case need to make good on Canadian charges and customs obligations if the estimation of the postal or messenger import surpasses the greatest admissible worth. In view of the above primer examination, it tends to be reasoned that the French maker of scent pens, Sensrise would require an extensive exploration to devise a viable advertising methodology for selling its imaginative and appealing aroma pens to the Canadian customers. References Canada Border Services Agency. (n. d. ). A bit by bit manual for bringing in. Recovered March 27, 2009, from http://www. cbsa. gc. ca/sme-pme/I-manage eng. html Cosmetic Business. (2003). The Canadian Cosmetics Market. Recovered from http://www. corrective business. com/en/showartikel. php? art_id=22 Parent, M. (2003). Worldwide statistical surveying reports. Industry Canada. Recovered from http://strategis. ic. gc. ca/eic/site/imr-ri. nsf/eng/gr109695. html

The Best Way To Start Out In Freelance Writing

The Best Way To Start Out In Freelance Writing The Best Way To Start Out In Freelance Writing The Best Way To Start Out In Freelance Writing By Sharon When youre considering turning into an independent essayist, you will discover a ton of counsel about beginning a composing vocation. In any case, theres one thing that you ought to do above whatever else. That is to compose. On the off chance that you dont compose, you are not an author. Abilities Development There are a few reasons why its a smart thought to shape the composing propensity. As a matter of first importance, you get the chance to rehearse your composing abilities. The more you compose, the better your composing will turn into. Its as basic as that. Composing each day is a decent chance to evaluate various sorts of composing and see what you like best. Its likewise an opportunity to examine the essayists you need to imitate and utilize what you realize as a reason for building up your own style and composing voice. Innovative Freedom Another valid justification to compose is to appreciate the imaginative opportunity of composing what you need. At the point when you begin composing for customers, you wont have the option to do that as frequently. I locate that the majority of my composing time is taken up with customers work, with next to no time left for my own innovative interests. Notwithstanding, its basic to invest some energy in your own activities. That will keep you inspired to compose and innovatively satisfied, assisting with fighting off the burnout that influences many independent authors. Shaping The Writing Habit Third, composing gets you in the composing propensity. I suggest composing each day, regardless of whether its just for a brief period. It makes composing some portion of your day by day schedule and it makes it simple to draw on the abilities you have developed regardless of whether a specific composing venture isnt motivating. The incredible thing about composition for training is that you dont need to demonstrate it to anybody on the off chance that you dont need to. Be that as it may, when you feel sure, take a stab at demonstrating your work to a basic companion or a gathering of individual authors who will give you helpful analysis on where to improve. This will make you a superior author. Building Your Confidence As you get progressively certain, you will start to discover independent composing openings that intrigue to you. You don't have anything to lose by attempting to get an independent composing commission. Truth be told, theres everything to pick up. Since you have been rehearsing each day for the last short time, you have what it takes you have to do the composition and you will have the option to convey an equipped activity. Im not saying that independent composing is in every case simple. From the start, there might be dismissals and days when you question your own value. Be that as it may, framing a composing propensity and adhering to it will assist you with overcoming these snags and start a fruitful independent composing profession. Notice: Due to mainstream demand we have at long last discharged our Freelance Writing Course. Come look at it on the off chance that you need to begin independent composing on the web. Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Freelance Writing class, check our famous posts, or pick a related post below:Math or Maths?10 Techniques for More Precise WritingThe 7 Types of Possessive Case

CAD/USD Exchange Rate

The Canadian dollar has fundamentally refreshing against the U. S. dollar since the start of 2000. The CAD/USD conversion standard (cash in USD) expanded from 0. 686 to 1. 015 as of March 18, 2011. There was a pattern of CAD gratefulness in 2003-2008, trailed by a quick devaluation in the second 50% of 2008. Since the start of 2009, CAD has risen pointedly and has been exchanging about at standard with USD throughout the previous two years. The ongoing CAD thankfulness was brought about by various factors and lead to certain financial outcomes, which are talked about straightaway. Reasons for the Canadian Dollar Appreciation Energy about the Canadian dollar in the most recent years can be clarified by inward factors, for example, execution of Canadian economy and financing costs, and outside variables, for example, product costs and shortcoming of the U. S. economy. Territory of Canadian economy. Canada has been rapidly recuperating from the ongoing downturn. For the year 2010, genuine GDP grew 3. 1%, following a decay of 2. 5% in 2009. Solid economy makes Canada an appealing objective for financial specialists who look for secure returns. This raises the interest for the Canadian money and, in this manner, pushes the conversion scale upward. This contention is upheld by the swapping scale vacillations in the above diagram. The Canadian dollar was ascending as the economy recuperated in the late 2009. Condition of the U. S. economy. Ascend in CAD/USD swapping scale can be to a great extent credited to devaluation of the U. S. dollar. The U. S. dollar has verifiably been a sheltered venture focus for some financial specialists. In any case, presently this circumstance is changing and interest for the money is falling. The U. S. economy has been confronting genuine challenges in the ongoing years. The country’s exchange deficiency was nearly $500 billion of every 2010, a 33% expansion from 2009. The U. S. s likewise the world biggest borrower with a $4,453 billion of remote obligation. Powerless economy and high vulnerability are dismissing financial specialists from the American dollar, which is upheld by its deterioration against other significant monetary standards. Ware costs. As Canada is an enormous maker and exporter of crude materials, the Canadian dollar is emphatically influenced by item costs. Numerous product costs, particularly gold and copper, have been rising as of late, making the related businesses increasingly beneficial and fortifying the Canadian economy. Solid economy, thusly, pulls in more speculator, and the Canadian dollar acknowledged because of expanded interest. Loan cost differentials. The U. S. Government Reserved has brought down the loan cost to current 0. 25% since 2008 so as to animate the monetary development. Canada right now has a higher loan fee of 1% and in this way draws in more financial specialists for its momentary resources. Interest for the Canadian dollar increments and squeezes the conversion standard. Results of the Canadian Dollar Appreciation Effect on exchange. The conversion standard importantly affects Canadian exchange execution, particularly with its biggest exchanging accomplice, the U. S. The Canadian economy altogether depends on its fare action, however more grounded Canadian dollar makes the country’s sends out progressively costly to outsiders and can diminish the exchanging volume. As per Statistics Canada, fares to the U. S. fell in 2009 by 36. 4%. Fares at that point expanded marginally in 2010, yet at the same time the sum was around C$73. 6 billion under the 2008 level. To keep their fares from falling and keep their piece of the pie, Canadian organizations need to bring down their cost and penance some benefit. Notwithstanding, decrease in fares ought not be ascribed distinctly to the cash appreciation. The U. S. prudent wellbeing and exchange understandings likewise influence the exchanging action between two nations. On the opposite side, Canadian shippers profit by the money appreciation. Canadian makers can obtain materials, apparatus and gear at a lower cost, which prompts expanded capital venture and profitability development. Accordingly, solid money is unsafe to exporters and valuable to merchants. The dollar gratefulness diminishes Canadian fare and builds imports, which contrarily influences the exchange parity and lower GDP’s development. Be that as it may, lower import costs balance negative results of fare decay, and the all out impact of the money thankfulness gets quieted. Impact on enterprises and regions. Not all enterprises are influenced uniformly by the cash appreciation. Makers that intensely rely upon fares of their creation are influenced the most. Such businesses incorporate ranger service, transportation hardware, and apparatus. Imported data sources, be that as it may, ought to likewise be considered while surveying the complete impact of the appreciation. Ventures that utilization high imported substance in their creation are less harmed by the rising dollar. For instance, transportation hardware industry profoundly relies upon send out, however it additionally has high proportion of imports to creation and can benefit from less expensive imports. Unexpectedly, enterprises that vigorously depend on sends out yet utilize low remote substance underway, for example, ranger service, are influenced most antagonistically. A similar rationale applies to Canadian territories. Profoundly send out arranged areas, for example, Ontario, Quebec and British Columbia are impacted essentially by the money appreciation. Impact on joblessness. Rising Canadian dollar makes work costs nearly higher and increment the absolute creation costs in send out situated enterprises. Net revenue falls, and producers decline their work power. They likewise include more hardware and gear as the imported capital become increasingly alluring because of the acknowledging dollar. For instance, in 2010, producing division encountered lost 37,000 positions contrasted with 2009. This lessening in business can be somewhat clarified by the more grounded dollar. Impact on efficiency. More grounded Canadian dollar can positively affect the country’s profitability. Efficiency significantly influences the country’s expectation for everyday comforts. Improved profitability brings about higher yield, benefits, compensation and, inevitably, the way of life. As conversion standard expands, Canadian yield turns out to be generally less serious in universal markets, and local organizations begin to lose their benefits. Rivalry among makers gets progressively exceptional, and organizations attempt to hold their benefits by expanding their profitability through interest in increasingly proficient hardware and gear. Companies’ money to work proportion ascends because of lower cost of imported gear, and expanded utilization of capital prompts improved efficiency over the long haul. With lower swapping scale, Canadian firms are progressively productive and have more cash for capital speculation, yet with more grounded dollar, imported capital and materials become generally less expensive. Then again, higher conversion scale makes Canada less appealing for remote direct speculation due to generally higher work costs. The degree of this impact is restricted, yet the nation despite everything loses potential profitability gains. It is significant for Canada to build its profitability and relative intensity for the since a long time ago run reinforcing of the economy so as to make the impacts the cash gratefulness less extreme. To close, the energy about the Canadian dollar brought about by various elements considerably affects the country’s exchange balance, ventures, business and efficiency. Be that as it may, these causes and outcomes ought not be considered in segregation yet rather reliantly, and basics, for example, monetary execution of Canada or the U. S. ought to be considered.

A Dream Essay Topic For Students

A Dream Essay Topic For StudentsHero and Leander essay topics are like food, they taste good once in a while. But are you really hungry? The real hunger is to keep eating. The Hero and Leander essay topics are a couple of the best choices when you are looking for a thesis topic that you will love to read and will be enthralling to read and you will find it will all be very interesting.Hero and Leander essay topics are the dream themes of most students these days. More colleges are offering these, and so are universities. And so the choice is endless.The Hero and Leander essay topics are great subjects because of the simplicity. All you have to do is write an essay about the hero. And that's it. Not much harder than that.Or if you are writing a Hero and Leander essay, just focus on the hero and think of what you think he or she would say or do. What is she or he like? You will be surprised to see how much you can share with the reader about the character that you are writing about.For example, if you are writing a Hero and Leander essay, you can tell your readers about how the hero won the war. Who gave him the courage and determination? What did the hero do?How does the hero behave at home? What does he or she do at home? What does he or she think or do? Hero and Leander essay topics are great because it takes very little to get the point across and make the reader feel like they are in the story.Hero and Leander essay topics can be made even more fun and exciting by turning the character into a play. By having an actor perform the character, you can actually make the story come alive. What if the hero was an old friend of the hero? Maybe the hero's last mission was to bring his friend to safety.

Essay on The Causes and Effects of World War I - 804 Words

The Causes and Effects of World War I In 1914 through 1918, the entire world was at war. Due to many small, and some great incidents, the world powers went to war. During the war there were many events that drastically affected the outcome. Some of these events were very influential. From the assassination of Archduke Francis Ferdinand to the Treaty of Brest-Litovsk, the war was shaped by events like this. On June 28, 1914, the Archduke of Austria-Hungary, Francis Ferdinand, and his wife entered their car. About five minutes later a blast rang out. A bomb had been throw in front of his car. A Serbian nationalist and member of the Black Hand, Gavrilo Princip, ran up to the car and, with two shots, killed the Archduke and his†¦show more content†¦On February 21, 1916, the Germans launched a major offensive under the command of Prince Frederick William against Verdun. The Battle of Verdun had begun. The French soon lost Douaumont and Hardaumont but were able to eventually stop the German advance. In July the British launched an offensive on Somme which made the Battle at Verdun a little easier. By December the French had taken most of the land they lost. The Battle of Verdun was the longest and one of the bloodiest battles of the war. The Germans soon realized they couldnt kill enough French to win the war. They found themselves losing as many men as the French. Over two million soldiers from both sides took part in the battle. A combination of about 675,000 men from both sides lost their lives; 348,000 French and 328,000 Germans. On January 16, 1917, the German Foreign Secretary, Arthur Zimmermann, sent a telegram to Johann von Bernstorff, the German ambassador to the U.S. The telegram said that if the U.S. did decide to enter the war, Mexico should be asked to join as an ally to Germany. In return, Germany would help Mexico regain Texas, New Mexico, and Arizona. The British intercepted and deciphered the message. They gave it to the U.S. government. On March 1, President Wilson released the telegram to the press. A month later on April 6, the United States declared war on Germany and officially entered the war. The U.S. gave the Allies muchShow MoreRelatedThe Causes Of The First World War1395 Words   |  6 PagesThe causes of the First World War were similar and differed from the causes of the Second World War politically, economically, and socially. Both of these significant, historical events were substantially affected by the interaction of dominating societies during this time period. During the First World War, these leading societies were the European authorities of Britain, Germany, and Austria, with slight assistance from the U.S. However, the United States allocated their full engagement duringRead MoreThe War I And World War II1660 Words   |  7 Pagesin thehistory of the world were World War I and World War II. World War I occurred from 1914 to 1918. World War I was caused by militarism, alliances, nationalism, imperialism and assassination (MANIA). The first four causations were more of a build-up to it. Then, once the Arch-Duke Franz Ferdinand was assassinated, the buildup was sparked. This can be compared to pouring gasoline on the ground and then lighting it on fire. World War II occurred from 1939 to 1945.World War II was caused by the discontentRead MoreThe Assassination of Franz Ferdinand, the Austrian Archduk Essay772 Words   |  4 Pagesgruesome wars to ever happen in human history. The assassination of Franz Ferdinand, the Austrian Archduke, by the hands of a Bosnian Serb propelled a conflict of gigantic proportions, pitting country against country and dividing the continent into two rival factions. However, the mayhem that ensued was for nothing. It is evident that the war was unnecessary, for its roots were pointlessly trivial, it could have been avoided, and yet it left a shattered world behind, damaging the world in a way thatRead MoreIn The Modern Era, Technology Has Become The Driving Force1699 Words   |  7 Pagesof the world and has led to many positive advancements, however when incorporating technological advancements into war, it can be said that technology has had more negative effects rather than positive ones. Technological advancements have had a negative effect on wars because the number of casualties increases, civilians are more susceptible to getting accidentally killed, and arms of mass destruction can easily fall into the wrong hands. It is only when looking at World War I and World War II thatRead MoreCause and Effect on World War 1 Essay743 Words   |  3 PagesCause and Effect on World War 1 World War One, a huge conflict that sparked in 1914 and lasting all the way until 1918. The war was between the world’s greatest powers as two opposing sides; the Central Powers and the Allies. It was a chain of events that had started this was which consist of key features such as imperialism, alliances, growth of militarism, crisis, and nationalism. It was the result of these accumulating factors that had eventually evoked war. The effects on World War OneRead MoreThe War Of Archduke Franz Ferdinand943 Words   |  4 PagesThe First World War is a war that is well known by the human population as it had a very significant impact in history and involved many world powers. It began in 1914 and ended four years later in 1918. The two main opposing sides were The Triple Alliance or Central Powers (Germany, Austria-Hungary, Italy) and The Triple Entente or the Allied Powers (Great Britain, France, Russia). Later, Italy moved to the Allies (secret treaty), and the United Stat es joined in as Allies as well. While there areRead MoreEssay on World War I: The Primary Cause of the Russian Revolution1111 Words   |  5 PagesRussias overthrows and shortage caused revolutionary upheaval and massive inflation, which led to deprived infrastructure. During World War I, Russian society naturally caused great dissatisfaction among the serfs. As the revolution wore on, numerous reform and Tsar Nicholas II, a ruler, tried to change Russias social structure and government. Among the masses, there was discontentment with Russias social system and living conditions. Laborers worked and lived in horrendous conditions, which playedRead MoreWorld War I ( 1914-1918 ) Essay1550 Words   |  7 Pagestime. World War means a war that affects the whole world; it specially involves and destroys the most powerful and biggest nations of the time. It is a war on such a huge scale that affects also countries of different parts of the world, it lasts for multiple years. So far only two events that happened on a huge scale that humanity has never seen before the 20th century and have been labeled as World War; those are World War I (1914-1918) and World War II (1939-1945). The term World War III isRead MoreWar And Its Effects On Society And Economics1087 Words   |  5 Pages War has been used for many years to solve the world’s problems, back then war had honorable reasons for conflict and if not the nations in war would at least fight honestly. Yes, war had provided jobs and money, but it has also taken many lives. War is one of the most catastrophic events that can wipe out a race off the face of the earth. When you see war on the news all you see is poverty, deaths, and destruction taking place. If you look back at history you’ll notice that war has been around forRead MoreHistory of World War I787 Words   |  3 Pagesï » ¿World War I - Causes Introduction What were the conflicts and tensions in Europe that resulted in World War I, a war that took the lives of an estimated 9.45 million (from both war casualties and disease)? This paper delves into the reasons behind the outbreak of war in 1914 in Europe. The Scholarly Literature on Causes Leading to WWI Professors Greg Cashman and Leonard C. Robinson (of Salisbury University, Maryland) go deep into matters vis-ÃÆ'  -vis the roots of WWI. The assassination of

Essay Educational Philosophy and Idealism - 2282 Words

To fully comprehend the general idea of this topic we must define primarily what educational philosophy and idealism is. To begin education philosophy may be defined as, â€Å"general philosophy being applied to education as a specific area of human endeavor.† (Knight, 2006) Moreover, idealism may be classified as the philosophical theory that maintains that the ultimate nature of reality is based on mind or ideas. It holds that the so-called external or real world is inseparable from mind, consciousness, or perception. A simpler way of stating it is that Idealism believes in refined wisdom. It is based on the view that reality is a world within a persons mind. It believes that truth is in the consistency of ideas and that goodness is an†¦show more content†¦(Knight, 2006) In some parallel to the above statements Georg W. F. Hegel states that absolute idealism comprises of the following convictions: (1) our world everyday around us which is made up of individuals and things is not the true perception of our world however, as it materializes â€Å"in terms of uncriticized categories; (2) the preeminent indication of the world is that in terms of our self-conscious mind; (3) our thoughts are the relatives of every specific â€Å"experience with the infinite whole of which it is an expression; and lastly (4) truth consists in relationships of coherences between thoughts, rather than in a correspondence between thoughts and external realities. (Britannica Concise Encyclopedia) Historically, Idealism is predominantly one of the oldest systems in philosophy. It is said to have been originated in the fourth century by the infamous philosopher Plato. To a considerable degree, Plato’s philosophy of idealism may be viewed as â€Å"reactive response† to the events that were occurring around—concentrating on the obliteration of ancient Athenian culture. Plato’s resulting call was to go a journey in pursuit of a â€Å"certain truth.† It is obvious that on a daily basis our own continued existence on this earth is ever changing. Consequently, this â€Å"truth† that he was in search of would not be uncovered â€Å"in the imperfect and transitory world of matter. (Knight, 2006)† Moreover, Plato held the thought that there were general truths by which allShow MoreRelatedIntellectual Progress Of Mankind By Martin Luther King Jr.1610 Words   |  7 Pageshis life. Three main subject leads toward Intellectual Progress of mankind, philosophies, ideologies, and theories which this paper examines as related themes that often intersect in educational ideas (Gutek, 2004). Philosophy falls somewhere between the arts and sciences. 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My personal philosophical views of education, is the love of teaching and learning. To serve as an mentor, confidant, instructor and to provide guidance in the area of education. To teach the younger generation that education can give great lifelong rewards. I hope to learn and expand my wisdom surrounding the aspect of education, through research, assignments and field experienceRead MoreMy Philosophy And Philosophy Of Personal Educational Philosophy1042 Words   |  5 Pagesmany educators do not know what their educational philosophy is. However it is imperative for educators and future educators to know their personal educational philosophies so that they can be accountable, explain how they teach, what they are doing and why. My personal Educational philosophy is made up of four components; metaphysics, epistemology, axiology, and logic. My educational Philosophy Metaphysics (reality) is a combination of realism and idealism, that the mind, spirit, and body are connectedRead MoreEssay on Statement of Educational Goals and Philosophy689 Words   |  3 PagesStatement of Educational Goals and Philosophy I can still remember coming home from school after an exciting day in the first grade. I would go straight to my room, line all of my dolls up in the floor, and â€Å"teach† them everything I had learned earlier that day. But of course, not every child who pretends to be a teacher in his or her early years actually becomes a teacher. So although I enjoyed â€Å"teaching,† I never really considered it as a choice for my life-long career. Read MoreDifferences Between Idealism and Realism3232 Words   |  13 Pagesages in philosophy, one that has stimulated thinkers, philosophers, theologists and scientists for thousands of years, hence led emergence of idealism and realism as two major traditional philosophical schools of thought in the realm of philosophy. So this paper projects the meaning of idealism and meaning of realism then discusses in detail the basic assumptions of idealism and those of realism and how these two traditional schools of thought differ and their implications within the educational settingRead More Teaching Philosophy Statement Essay1198 Words   |  5 Pages Teaching Philosophy Statement Dewey defined education as the reconstruction and reorganization of experiences, which increases one’s ability to direct the course of subsequent experiences and these experiences can be both active and passive. However, according to Lindemand, the education experience is, first of all doing something; second, doing something which makes a difference; and third, knowing what difference it makes. While on the other hand Maxine Green said, â€Å"to do educationalRead MoreDifferences Between Idealism and Realism3232 Words   |  13 Pagesages in philosophy, one that has stimulated thinkers, philosophers, theologists and scientists for thousands of years, hence led emergence of idealism and realism as two major traditional philosophical schools of thought in the realm of philosophy. So this paper projects the meaning of idealism and meaning of realism then discusses in detail the basic assumptions of idealism and those of realism and how these two traditional school s of thought differ and their implications within the educational settingRead MoreEducational Philosophies Influence Curriculum From The Establishment Of The American School Systems1133 Words   |  5 PagesAbstract Educational philosophies influence curriculum from the establishment of the American school systems. The five major philosophies that have influence American education are: 1) Idealism, 2) Essentialism, 3) Perennialism, 4) Progressivism, and 5) Experimentalism. Idealism, Essentialism, and Perennialism are all teacher-based philosophies putting the teacher at the core of the educational experience, with students being passive members of the classroom. In contrast, Progressivism and ExperimentalismRead MoreMy Education Philosophy 1511 Words   |  6 Pagesproducing students who thoroughly understand the subject matter, and who develop holistically. In order to achieve this goal I must have a set education philosophy with a strong Christian worldview. I must also have a general understanding of the different world and education philosophies. Metaphysics Metaphysics is defined as the branch of philosophy that examines the true nature of reality whether visible or invisible. Metaphysics includes the relationship between mind and matter, substance and attribute

The Innovative Instagram free essay sample

Marketing Technology Analysis Overview of the Product/Service/Technology Instagram is a program that designed for social networking and photo sharing, which was launched in 10th 2010. Till April 2012, there were over 30 million registered users on instagram (Galle, 2012). In early 2012, Facebook bought instagram for one billion dollars, which has made Instagram a hot topic. What’s more, famous B2C brands such as Starbucks and MTV dominant on Instagram currently, and 25% of the brands are posting photos on instagram at least once every week (Galle, 2012).This service facilitates the users to take photos by the built-in camera or upload from their computers, and applying a digital filter to them, which provides professional editing that includes amending the colors from dull to glow or even altering for a more vintage effect (Dan, 2012). After the editing, it is extremely easy to share with other instagram users through various social network services (Dan, 2010). The pleasure of using instagram is it makes the users themselves feel like artists, and the fascination of instagram for those marketers is gaining attention and interests from general customers. As Lavrusik and Cameron (2011) stated, â€Å"The posts with images can be more appealing than pure texts for social media users†. Instagram unquestionably revolutionized the mobile photo editing, and undoubtedly has huge potential for branding and outreaching (Dyer, 2012). For those marketers who want to promote their new products, take a nice snapshot, apply the professional filter to the picture and add a captivating caption, will surly tap into the audience.The use of instagram is really simple that all the procedures can be done on their smart phone or on webinstagram, no complicated procedures are required from the users, basically just includes taking photos, editing photos, sharing photos and following other users’ photo streams. There is an age restriction however where the terms of agreements requires participants to be over the age of thirteen years old and strictly prohibits anything deemed sexual or sexually suggestive. A Personal ReviewSpeaking of the main strengths of Instagram, there are six points as following: * It has fourteen free professional filters that give photos an instant ma keover, incorporating bighting, shadowing, and recoloring. * It supports iPhone, ipad, mac, web, android system, which indicates that instagram is widely accessible for all social media users. * It connects with Facebook, twitter, and so many other social networks, so when the users uploaded one photo on instagram, all their social media friends can access to it which effortlessly makes this picture a fame. The imbedded searchable database can reach your friends from your Facebook friends list and pick out the one who use instagram; also there will be new instagram initiatives emerging, whose number is increasing and continuous (Parker, 2012). * It is a creative way for marketing development, which is going to be elaborated in following topics. * As a striking social platform, instagram brings people even more closer, especially attenuate the gap between the celebrities or trendy brand with their advocators. * You can keep your privacy by only exposing your photos to selected and trusted friends.As a young product, instagram surely has weaknesses. Firstly, the system confines the uploaded photo to a square shape before editing, which doesn’t fill the frame of the smartphone’s display correctly (see figure 1). Figuer1: The example of unfit display Secondly, â€Å" the excellence of the picture leaves some space to be desired in low light situations, such as motion blur and underprivileged dynamic range†, says by a famous photographer who works in fashion industry (Is Your Fashion Brand on Instagram, 2011). Figure 2: the photo under low light situation Source from: http://fashionscollective. com/FashionAndLuxury/04/is-your-fashion-brand-on-instagram/ Thirdly, even some social mediums ease the spread of news, but also open opportunity for new forms of spam (Benevenuto et al. , 2009). The spammers may target on some heated topics, and making the URL linked to this topic redirects the users to some completely irrelevant pages. It can be risky for losing brand reputation, or even on the blacklist. In general, what nstagram has done in the previous two years has been remarkably impressive, but only two areas they should have done better. It is hard to get on the popular page on instagram, so the new users who have fewer followers and less â€Å"liked† clicks would get less chance to be discovered. Also instagram doesn’t support any special account for brand only owners. For the next version of instagram, I would like if it can facilitate the startup of new business groups regardless of the popularity among exiting users.A recommendation area can be built up for those new joined users, and it also can be categorized as â€Å"fashion brands†, â€Å"fascinating food† to expedite the entry for those new users into the instagram world, also making it easier for the fans to discover. Instagram align with Marketing Every individual image that has being processed on instagram can be considered as an immediate advertisement for the product that being photographed. By having users define why they want the item, consumers are basically writing their own sales copy (Parker, 2012).So instagram can be regarded as a perfect marketing tool for branding and brand outstretch, enabling the brands socially participating into the market and exploiting to their maximum potenti al. As a fascinating social platform, the functions of instagram can be easily learned and shared, also building up an intimate community that allows businesses to gain new potential customers and enhance marketing penetration by providing a widely accessible stage. According to the chart (see figure 3 below) provided by instagram’s main website, an increasing number of companies are finding the convenience and effectiveness in using Instagram to generate interaction with users, create popularity and publicity, and also constructing their content-based marketing strategies. It provides enough spotlights for all the emerging products, and presents them on the center stage appealing to the prospective audiences (Muyabayashi, 2012,April 5).Figure 3: The number of Instagram Uploads and Users What’s more, using instagram can reduce the financial cost as saving all the printing or postage charges. The Internet provides global access to all customers, and ease of all the content distribution (Dann Dann, 2011). Lastly, as most people are using this social networking service to post pictures and follow the posts of others, this provides enough sufficient evidence and reasoning for concentrating marketing efforts (Kirk, 2012).Sharing the ph otos in this artistic and inventive way can be beneficial for visually presenting the product. In the photo’s description, highlight the key word, craft a theme, tag the brand, or link up with other widely held hash tags could be extremely useful. In a nutshell, the main tools of instagram can assist the marketers are hash tag and geographic-tagging service. The utility of hashtags can be effective in gaining audience. With shared hash tags, it can sort and bring together Internet resources across websites (Chang, 2010).For those new business owners who only start with fewer fans, to achieve the purpose of increasing their publicity, they can check on instagram that who have been taking pictures at their place by using hash tag-searching service, if no one does, then they can host a campaign or contest to get things started. The function of geographic-tagging services of Instagram not only allows the followers to map the locations of the photos being taken, but also offers the chance for the owners of the locations to create an interactive platform or campaign for developing their brand community.A great example is the well-known Hollywood venue â€Å" the Roxy†, the owner, Nic Adler, always noticing the music lovers tag themselves at #theroxy, but there is no direct theroxy community link to it, so he creates the venue @theroxy, for gathering all the fans and at present now has over 7400 followers making it a really good promoting tool for any of their shows and relevant products (Instagram Blog, 2011). Figure4: The roxy on Instagram It also works really well in the fashion industry. By posting the photos of their staff wearing the latest line of clothing or on-sale clothes, forever21 gained a high level of likes, comments, followers and engagement, which unquestionably captivates the audiences of their fashion brand. Figure5: The foever 21 on Instagram Speaking of the marketing theory and practice, instagram is currently under the category of social media belonging to the electronic marketing in the form of marketing over IP and mobile marketing.Instagram is a new intermediary website that provides a platform allowing many sellers (brand or business owner) to connect with many customers (Dann dann, 2011). It has a high level of message tailoring, creativity, and interactive capability to â€Å"attract† the customer to their virtual â€Å"door step†. It can reach specific groups by creating popular hash tags, and the measurement of successes is simply by the number of direct feedback. What’s more, this marketing strategy is not costly at all while providing high frequency exposure.Instagram can fully utilize advertising appeals, by stating impressive informational, emotional, fear or humorous image contents to gain attention. As Stafford and Day assert that â€Å" Effectiveness of message appeal type is a function of the product type being advertised† (1995, Number 1). Instagram can be taken as â€Å"Viral Marketing†, as Wilson stated that â€Å" any strategy that encouraging individuals to transfer a marketing message to others, or creating the potential growth in message’s exposure and influence, can be defined as Viral marketing (2000).Moreover, instagram functions well in real time, and it can capture whatever is happening currently in the business and expose this to the customers. It plays a role as an instant visual twitter to highlight the small detail, so it can be used as a great tool for in-the-moment marketing or visual market (Kirk, 2012). Butter Lane Cupcakes is a good example. Taking photos of their lip-smacking cupcake and their special menu, and posting on instagram daily. The customers can be easily informed just by swipe the slide button to have a look, they also c an leave comments and ask questions under the photo. The position of instagram in its product life cycle deserves to be mentioned. Roger stated that â€Å"early adopter is an early customer of a given company, product, or technology (1962). When instagram first launched it attracted an abundant of early adopters which including big brands like Starbucks and Burberry, and now has over 30 million users (Harbison, 2011). Being a relatively young product, instagram is still on the growth stages of its life cycle as most of the users of Instagram are early adopters.So building awareness and interest in the mass market, maximizing market share, developing product extension before competitors arrive is still going to be priority task. The uniqueness of instagram becomes obvious as it can help the brand owners market their products in an innovative and effective way. Excellent filter effects and quick-shared functions are the main unique features in instagram possessing; also the marketing activities based on these features can result in unex pected promoting outcomes. Regular interactive activity is a really effective way to build followings.A widely known activity that commonly is used on instagram is asking the customers to take pictures of them using the shops products and uploads the photos on instagram to win a coupon or prize. For example, The Brooklyn bowling club once created an activity of taking a photo of customers wearing their bowling shoes and tagging #brooklynbowl for two free entry tickets (Instagram blog, 2011). This is a wonderful way to make intimate connection and interaction with the fans, promoting the brand, and building good memories based on photos. Figure 6: the Brooklybowl on InstagramConclusions and Recommendation Instagram provides people with a free space to share the trivial but intimate moments of our routine life in an innovative and creative way. As I mentioned above, the professional filters, geo-tagging capabilities are more developed than other mobile applications. The growing number of registered users is th e sound proof for instagram being a growing community that connects engaging people together while facilitating the market development. By simply capturing, filtering and sharing, the identity of the brand has already been heighted.In summary, for exploiting Instagram to the full, using it wisely and strategically is indispensable. The users should take photos of product in a creative and different way, highlighting the innovative function of the product, keep the caption creative, and holding online activities regularly, which are crucial for building up the engagement and involvement with the customers. What’s more, take the customer’s feedback into serious consideration, put the useful comments into a database for later product development, and reward the best customers.Also, follow the people in the same industry and get an interactive connection with them, let other brand owners and their followers get to know you (Eridon, 2011). All of these will indisputably contribute to enhance the business ’s presence on the Internet, also the reputation and the number of brand admirers. References Cha ng, H. (2010). A new perspective on Twitter hashtag use: Diffusion of innovation theory. Proceedings of the American Society for Information Science and Technology.